Privacy Policy

Welcome to H.P.B ("we," "our," or "us"). We respect your privacy and are committed to protecting the personal information you share with us when you visit our website hpb-hk.com (the "Site") or purchase our pet products.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you browse or make a purchase from us.

We collect information directly from you, automatically when you visit our Site, and occasionally from third parties.

  A. Personal Information You Provide directly

• Contact & Order Details: Your name, billing address, shipping address, email address, phone number, and payment details when you purchase our products or sign up for account registration.

• Pet Profile Information: Details you voluntarily share about your pets (e.g., pet name, breed, age, birthday, or dietary preferences) to help us personalize product recommendations.

• Customer Support & Marketing: Any communications you send to us, feedback, reviews, or preferences when subscribing to newsletters or promotional updates.
  B. Information Collected Automatically

• Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and shopping cart activity.

• Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to facilitate site navigation, analyze traffic, remember your cart items, and deliver targeted advertising.

We use the information we collect to operate our business and provide you with a tailored shopping experience, including to:

• Process, fulfill, and ship your pet product orders.

• Communicate with you regarding order updates, tracking, and customer service.

• Personalize your experience and recommend relevant products for your pet.

• Send marketing communications, promotions, and special offers (you can opt out at any time).

• Detect, prevent, and protect against fraudulent transactions or security threats.

• Improve site performance, product offerings, and user experience.

We do not sell your personal information. We only share your data with trusted third parties to provide our services:

• Service Providers: Companies that help us operate our store (e.g., e-commerce hosting platforms like Shopify, payment gateways, shipping/fulfillment partners, and marketing tools).

• Legal Compliance: When required by law, court order, or governmental authority, or to protect the rights, property, and safety of our brand, customers, or others.

• Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business.

Cookies help us ensure a seamless shopping experience. You can control or block cookies through your browser settings, though disabling certain cookies may affect your ability to use features like saving items to your cart.

• Email Marketing: You can opt out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any promotional email.

We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, loss, or misuse. Payment transactions are processed through secure, PCI-DSS compliant payment processors.

Our Site is intended for general audiences and is not directed at children under 13 (or under 16 where applicable by law). We do not knowingly collect personal data from children.

Depending on your jurisdiction (e.g., California, European Union/UK), you may have the following rights regarding your personal data:

• The right to access, correct, or delete your personal information.

• The right to restrict or object to certain data processing.

• The right to opt out of targeted advertising.

To exercise any of these rights, please contact us using the information below.

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out to us at:

• Email: info@hpb-hk.com